Is it true (quick facts)

• Adobe has introduced multiple AI-powered video tools in Premiere Pro and the wider Creative Cloud family: denoising/sharpening, lighting correction, generative extend, and upscaling workflows — powered by Firefly and other Adobe research. These features are appearing in 2024–2025 releases and NAB announcements. Adobe Blog+1
• Adobe has also published research/experimental tech for aggressive upscaling (e.g., VideoGigaGAN) that demonstrates high-quality upscales. But research prototypes are not always shipped as free consumer web apps. Engadget
• Adobe’s image upscalers (Super Resolution / Generative Upscale) are available in Photoshop/Lightroom; Premiere Pro brings analogous video tools but within the paid Creative Cloud app. Adobe+1

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Recorder-ready demo (20–25s) — exactly what to film

Timing and short shots — keep it punchy.

1. Hook (2s — on camera)
   “Adobe’s new AI Video Enhancer is CRAZY — it turns blurry videos into HD!”
2. Open Premiere Pro (6–8s — screen record)

• Import a low-res clip into Premiere Pro (show the clip on the timeline).
• In Effects or the Enhance controls (or the clip right-click menu) choose the AI enhancement/upscale workflow (e.g., Enhance > Super Resolution / Reduce Noise / Sharpen / Color Auto or “Generative Extend” if extending frames). Then press Apply / Render. (Show the UI and the button you click). Adobe+1

3. Show before/after (5–6s — play both quickly)

• Play the original blurry 2–3s, then the enhanced 2–3s. Voiceover: “I tested a shaky mobile clip — it became super clear in seconds.” (If render takes longer, speed up the recording or show the progress bar.) Adobe Blog

4. CTA (2s — on camera)
   “Follow me for daily AI updates in 20 seconds!”

Total ≈ 20–25s.

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What to say about “Is it free?” (short, honest lines)

• “These AI enhancers are built into Adobe Premiere Pro / Creative Cloud — Premiere Pro requires a paid Creative Cloud subscription. Firefly has free features, but advanced video upscaling and pro export tools are generally inside paid apps.” Adobe+1
• “Some experimental tech Adobe shows (research demos) aren’t immediate public features; availability depends on app version and rollout.” Engadget

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Important limitations & caveats to call out (say these briefly in your caption or a tiny on-screen note)

1. App + subscription: Most production-grade upscaling/AI workflows are in Premiere Pro / Photoshop / Lightroom and require a Creative Cloud subscription. Firefly provides free image/video creative tools but not always the full pro upscaler. Adobe+1
2. Quality depends on source: AI can greatly improve soft/video noise and detail, but extremely small or heavily compressed frames may yield artefacts or “hallucinated” detail — results vary. Adobe+1
3. Processing time & hardware: Video upscaling is GPU-heavy — faster on machines with a good GPU; cloud processing (if offered) may incur extra time/cost. Adobe Blog
4. Export limits & licensing: Higher resolution exports (4K) and Frame.io/Cloud workflows may require higher subscription levels or more storage/credits. Adobe Help Centre
5. Research vs product: Adobe publishes research (like VideoGigaGAN) that looks impressive but isn’t always immediately available as a one-click consumer feature. Be careful to distinguish demo tech from shipped product. Engadget

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Pro tips to get the best results (say 1–2 on camera or in caption)

• Use the cleanest possible source (less compression is better).
• Apply denoise before heavy sharpening/upscale.
• Preview at 100% and check for artefacts; sometimes a light hand + manual tweaks give better final results than a single “max” pass. PhotoshopCAFE

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Alternatives (short line — useful for viewers)

If you or followers don’t have Premiere Pro, mention standalone upscalers like Topaz Video AI or other AI upscalers — they can be faster/easier for quick one-off upscales (but they’re also paid tools). This helps viewers who want the same result without Adobe. CyberLink+1